Name: Jehan Ara
Home Town: Liaquatabad, Karachi
Business: Embroidery & Zari work
Loan: Rs. 15,000
Ms. Jehan Ara a very energetic and enterprising
lady briefed us about her business set-up.
She employs 6 persons to run her workshop which
specializes in embroidery and zari work for
men’s kurtas, kameezes and sherwanis. Besides
the 6 persons who work for her, Jehan Ara gets
help from her children. Her 2 sons along with
learning the trade, provide the much needed
support. The oldest of her three daughters is
married and her son-in-law is in the same
business as she is and has his own workshop.
Combined, the two workshops generate a lot of
business.
Jehan Ara does not use her own material. This is
provided by the shops or the person who wants
the embroidery or tailoring done. Once in a
while she buys material, makes ladies or mens
shalwar kameezes , has these embroidered and
sells them to the shops. She feels there is good
money in this as well.
Jehan Ara’s place of residence-cum-workshop is
near the Liaquatabad Dak Khana with Tameer
Branch close at hand. Her loan of Rs.15,000/-
was sanctioned in March 2007. She used the money
to buy material to make ladies and mens garments
with embroidery and zari work and sold the
entire lot to selected shops on Tariq Road. She
made a very good profit, much more than the
principal loan amount and is very happy and
proud of this accomplishment.